What Are TikTok Ads?
TikTok Ads are a new opportunity for brands and businesses to widen their exposure to make sales, drive traffic, or launch new products. TikTok Ads are not yet as popular as, Facebook or Instagram ads, since they are relatively new to the platform. This means that this is the best time to put them to good use before they start to become too popular.
Why You Should Use TikTok Ads
TikTok is growing in popularity as more people keep joining the fun. The reason behind TikTok Ads is to use short-form videos posted on TikTok to reach a larger audience to increase brand exposure and drive more sales.
Before creating a TikTok ad, make sure that you are taking the right step. And by this I mean, before you go and invest your money in an ad, take a look at your audience, specifically their age, and compare it to TikTok’s statistics.
As you might have already guessed, TikTok is mostly made up of teens and twenty-year-olds so, if your brand is directed towards those types of audiences then you have nothing to worry about. On the other hand, if you feel like your brand is too serious or offers services for those who are aged 40+ then, you might want to rethink your strategy.
However, there are new people of different ages joining TikTok every day so, do not forget the idea of using TikTok Ads, especially since you can direct your ads directly at that specific age group.
What Does TikTok Offer?
TikTok offers a variety of five ad formats for brands to choose from. Let us take a look at them.
1. Brand Takeover
These types of TikTok ads are a magnificent way to immediately grab someone’s attention upon opening the app. They are presented as a full-screen video depending on your targeted audience, captivating enough to allow users to watch them for 3-5 seconds whilst leaving a good enough impression.
If you are only starting out with your brand on TikTok, I would not suggest going with Brand Takeover Ads right away as they are a tad more expensive than the rest.
2. Top View
Top View ads are somewhat similar to Brand Takeover but somehow very much different. The difference between the two is that they do not immediately stun you with an ad upon opening the TikTok app. Instead, they become the first in-feed post after 3 seconds of opening the app. In a way, they are like a more subtle version of the Brand Takeover TikTok Ads.
3. In-Feed Ads
In-Feed Ads are the type of those that appear in the user’s For You page just like a normal video where users can like, comment, and share the video.
With In-Feed Ads you can be as creative as much as you want. However, keep in mind that it is going to be treated just like any other video on the For You page and can be immediately skipped if it does not attract the eye in its first few seconds. Better make that call-to-action statement count then buddy!
4. Branded Hashtag Challenge
These may be, hands down, one of the most loved TikTok Ads. They can be easily found amongst hashtag challenges and trends on the Discover page.
Let’s be honest for a second here, none of us can resist a hashtag challenge. Therefore, if you want the utmost brand exposure then might as well brand one of those popular challenges, right? The best part is that not only do you profit from this, but you can also have loads of fun! TikTok stated that the engagement rate of this type of format is 8.5%.
5. Branded Effects
Time to release your inner child. With Branded Effects, you can use branded sharable stickers, filters, and special effects to gain exposure through visual creativity and uniqueness.
How Much Do TikTok Ads Cost?
Since TikTok ads are still a fresh feature in the TikTok community, it is still unclear on how the return of investment rate works. However, it is always best to do a few trial runs and start small with In-Feed Ads.
Moreover, TikTok Ads Manager does provide us with two options when it comes to paying for TikTok ads: Budget and Bid.
- Budget: this includes a daily budget and a lifetime budget. This can be changed at any time and the minimum that is to be spent on a budget at a campaign is $50 whilst at an ad group level is $20.
- Bid:this shows the amount you want to pay for every thousand impressions, click or conversion users carry out.
Set Up Your TikTok Ads Campaign
First things first, to set up your TikTok Ads campaign you have got to have a TikTok Ads account. So, go ahead and create one. You can do this by visiting the TikTok For Business home page and click on Get Started where you can create your TikTok Ads account with TikTok Ads Manager. After filling out the form, you will be contacted by an advertising representative at TikTok.
1. Have A Clear Objective For Your TikTok Ads
Before you go on ahead with your plan to create a TikTok Ad, you should be aware of your business goals. If you do not know what your goal is, then your ad will only confuse and mislead your audience and gain you nothing but a loss.
2. Decide On Your Budget Options
Deciding on a budget allows you to limit yourself on how much you spend on ads. This works by setting an amount beforehand, while you are creating the ad and once that amount is reached the campaign will automatically stop until you renew it or start another one.
3. Create A TikTok Ad Group
Creating a TikTok ad group is crucial as it includes the details needed to build a successful ad. Here is a shortlist of what you have to do:
- Set Up Your Placements
- Edit Your TikTok Ads’ Details
- Set Up Your ads’ Audience Targeting
- Set A Schedule
- Choose The Optimisation Goal
- Decide On The Delivery Process
4. Get Creative With Your TikTok Ad
Just when you are creating any other video, TikTok allows you to get creative with your content. TikTok Ads’ platform allows you to customize your posts with different templates and background music.
Even though they are still new to the scene, TikTok Ads are an effective way to get your brand out there to the public in a unique sort of way. If you target the right audience and create the right videos your ads will not fail to increase your sales in the blink of an eye.
While you have your TikTok ads do their magic to gain you some exposure, why not employ another tool to effortlessly help you drive traffic to your website as well? Fueltok is a TikTok bot that will increase your followers all the while engaging with them. It can easily gain you an estimate of 2000-5000 followers per month. Getting this service to work for you is even easier than applying for a TikTok ad. Just insert your preferred location, audience, and accounts and it will do the work for you.
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